Resources
The GEO & AI SEO
library.
Long-form guides, per-engine playbooks, comparisons, and reference material - everything we know about being cited by AI engines, in one place.
Pillar guides
Long-form, opinionated reference reads. Bookmark these.
GEO · 10k words · 42 min
The complete GEO playbook
Generative Engine Optimization, from first principles to a 90-day operating cadence. Citation mechanics, content patterns, entity hygiene, measurement.
ReadAI SEO · 10k words · 41 min
AI SEO in the age of AI Overviews
How AI Overviews changed organic search, what still works, what doesn't, and the playbook for surviving the click-collapse.
ReadVisibility · 10k words · 43 min
LLM Visibility - get cited inside ChatGPT, Perplexity, Claude, Gemini
The cross-engine field guide: ranking signals each engine uses, prompt-class behavior, and where to publish to be quoted.
ReadAI Overviews · 10k words · 40 min
Winning Google AI Overviews
Anatomy of an AI Overview, why your URL is or isn't cited, and the page-level changes that move the needle.
ReadPer-engine guides
What each engine looks at, how often it re-indexes, and the levers that move it.
Engine
Ranking inside ChatGPT
Bing-backed retrieval, browsing behavior, GPT model assumptions, and the content patterns ChatGPT actually quotes.
ReadEngine
Ranking inside Perplexity
Cite-first answer engine. Source rotation, focus modes, and what to do when your domain isn't in the citation deck.
ReadEngine
Ranking inside Claude
Anthropic's cite-conservative model. How web search engages, what triggers citations, and how to be the canonical source.
ReadEngine
Ranking inside Gemini
Google's own LLM share. Overlap with AI Overviews, knowledge-graph signals, and the long tail of Workspace surfaces.
ReadEngine
Google AI Overviews deep-dive
Trigger queries, citation slot mechanics, and the page changes that historically buy you a spot.
ReadBy industry
How GEO shows up differently in your vertical.
Solution
GEO for SEO agencies
Productize GEO as a retainer. Onboarding, deliverables, pricing, and the reports your clients will actually read.
ReadSolution
GEO for SaaS brands
Category creation, comparison capture, integrations content, and how to win 'best X for Y' prompts.
ReadSolution
GEO for ecommerce
Product schema, review consolidation, listicle placements, and how AI engines summarize 'best X' shopping queries.
ReadComparisons
Honest comparisons against the tools you're probably also evaluating.
Source playbooks
Where AI engines actually quote from, and how to earn the slot.
Playbook
Reddit for AI Overviews
Why Reddit is the most-cited third-party source in AIO, and the brand-safe playbook for earning that slot.
ReadPlaybook
Brand site and FAQ hub
Engineer your own FAQ hub into the highest-leverage first-party citation surface you own.
ReadPlaybook
Third-party citations
The 12 recurring third-party domains AI engines trust, and how to earn a citation on each.
ReadPlaybook
Google Business Profile
GBP as a GEO and AEO surface: Q&A, reviews and Posts that AIO quotes verbatim.
ReadReference
Glossary and FAQ to bookmark.
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